BrainMustard Customer Experience Design Series
The Customer Experience Series by BrainMustard are based on the customer experience maps and social influence graphs built from scanning and analyzing millions of contents from the Internet chatter.
These models and maps offer revealing and unexpected consumer insights to formulate new initiatives to increase sales. Check out our success stories at http://www.BrainMustard.com
Banks, retailers, pharmaceuticals, government, public transport, and many more are employing game mechanics such as leaderboards, badges, progress bars to turn otherwise mundane and tedious routines into exciting and engaging ones. This process of bringing features of the gaming world to real life circumstances is the foundation of gamification.
Regaining its popularity in 2010, many companies have capitalized on gamified solutions to increase customer engagement. If there was an activity in which you could track your progress, compare yourself to others, compete with peers, and eventually be rewarded as the winner, the chances are, you would give into your playful and competitive nature. What could possibly go wrong with increasing customer engagement as a way leading to a more fulfilling customer experience? Well, plenty!
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